juneteenth

studio:fin studio

The Ask

Produce three illustrations for The Alliance, tailored specifically for their social media platforms. The illustrations are intended to evoke a celebratory and vibrant atmosphere, serving as a poignant tribute to the significance of Juneteenth as a pivotal holiday. Central to the theme is the celebration of freedom, with a particular emphasis on highlighting the achievements of influential Black figures in society. The overarching message encapsulates the spirit of "Juneteenth: Celebrating Freedom," resonating with audiences through captivating visuals and empowering narratives

The Process

I initiated the process by compiling a list of notable Black individuals, researching their contributions to society. Upon presenting this list to the client, feedback was provided to shift the focus towards Black sports figures, aligning with The Alliance's collective mission of social justice advocacy through professional sports. Additionally, the client suggested incorporating a group illustration, further enhancing the celebratory tone.

Drawing from this guidance, I selected Earl Lloyd and Althea Gibson as focal points, gathering references and sketching them in my distinctive style. For the group illustration, I focused on celebratory poses from renowned athletes and integrated them with imagery depicting a Black marching band, symbolizing unity and strength. I integrated typography into the pieces, handcrafting the word "Juneteenth" to wrap around the figures, enhancing the overall visual impact and narrative coherence.

Role: Illustrator & Designer